Marketing Officer

  • Job Reference: 00001428-1
  • Date Posted: 31 January 2018
  • Recruiter: Asian Trails
  • Website:
  • Location: Bangkok
  • Salary: THB30,000 to THB35,000 Per Month
  • Sector: DMC
  • Job Type: Permanent
  • Work Hours: Full Time

Job Description

For our head office in Bangkok, Asian Trails is currently seeking suitable and dynamic candidates that fulfill the criteria as mentioned below for the position of


Marketing Officer

 Overall Responsibilities

  • Overall coordination and supervising Asian Trails Group-wide marketing initiatives, both online and offline
  • Implement marketing and advertising campaigns including email, social media, CMS & SEO in collaboration with the Group Marketing Manager
  • Prepare marketing and B2B online advertising strategies, plans and objectives with the Group Marketing Manager and in line with the marketing plan
  • Prepare marketing reports by collecting, analying and summarizing available sales and marketing data.
  • Collect and create material including writing fresh, innovative content for the website
  • Support key stakeholders by providing data, market trends, and new marketing initiatives.
  • Competitor research and analysis on new marketing initiatives
  • Ensuring that back-office data is properly saved, updated and distributed among stakeholders, management and executives
  • Outlining and enforcing the use of approved corporate marketing guidelines and deadlines
  • Measuring trends, statistics and pro-actively measure digital marketing movements on Asian Trails channels
  • Website - ensure that all imagery and content on the web is optimized at all times and reflective of the Asian Trails brand


  • At least 2 years’ marketing experience in a similar role, preferably with leisure / travel / events industry experience.
  • An organised administrator with excellent communication skills.
  • Good command of the English language
  • Having general travel product knowledge in Southeast Asia is an advantage.
  • Capable of contributing to & implementing marketing plans and strategies.
  • Good analytical and research skills.
  • An understanding of SEO and Google Analytics.
  • Proven experience of working on B2B marketing campaigns.
  • Marketing research coordination particularly affiliated to digital marketing channels.
  • Experience in CMS web management
  • Computer literate: Microsoft Office (Word, Excel, PowerPoint) is essential, Photoshop preferred
  • Position is only open for Thai nationals